12.03.08 Vorwerk Ventures invests in RinganaSource: Vorwerk Ventures
Vorwerk Direct Selling Ventures, the corporate venture capital entity of the Vorwerk Group, is funding the growth path of the Austrian direct-selling company Ringana. Ringana develops, produces and distributes nutritional supplements and fresh organic cosmetics made from natural plant ingredients, and has already worked its way into a leading market position in Austria and Germany. In 2007, Ringana posted revenue in excess of €5 million and a growth rate of more than 40%. With the injection of capital, the company plans to strengthen its market position even further. The parties have agreed to keep the details of the investment confidential.
"We are very much looking forward to this new partnership. For more than a year now, we have been actively following the development of Ringana. By doubling its growth rate while sticking closely to its budget, the company has confirmed its quality and convinced us to get involved", say Norbert Muschong and Dirk Meurer, managing directors of Vorwerk Ventures. "Their excellent management, exceptional products and highly motivated distribution partners represent a sound base for the continued growth of the company."
"Even during negotiations, Vorwerk Ventures proved to be a very supportive partner, always happy to offer advice and valuable input", notes Andreas Wilfinger, founder and CEO of Ringana. "We are delighted to have won Vorwerk Ventures as a partner who will not only help fund our future growth but also support us with expertise and its networks."
Ringana, a young, rapidly expanding company, is ideally positioned with its products in the fast-growing market for nutritional supplements and the almost equally fast-growing segment of natural cosmetics. Ringana represents a new, groundbreaking form of nutritional supplements and fresh, organic cosmetics with a focus on natural, subtle beauty, sustainability, ethics and natural purity – coupled with a hint of luxury. The purely plant-based products are characterised by a high concentration of active ingredients and freshness that comes from being supplied to users immediately after production. This explains why they contain no artificial fragrances or colours, mineral oils, synthetic materials or preservatives.
The multichannel distribution strategy of Ringana combines direct selling with distance selling, direct marketing and e-commerce elements.
About Ringana GmbH
Ringana is an Austrian producer and distributor of natural nutritional supplements and fresh, organic cosmetics. Ringana is considered to be the visionary market leader in its category in the German-speaking countries. Healthy beauty inside and out, naturalness, sustainability and ethics are its key messages. Its products stand out thanks to a high concentration of active ingredients, natural purity and freshness. A conscious decision has been made to avoid all artificial substances.
Ringana pursues an innovative distribution strategy, which is an intelligent mix of direct selling, plus elements of distance selling, e-commerce and direct marketing. With its groundbreaking products, Ringana is ideally positioned in a fast-growing market and will continue to strengthen its leading market position in Austria and Germany over the next years.
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